LA Gold Masks™ Paves the Way for Timeless and Luxurious Beauty Through Affordability
Inspired by Cleopatra’s famous beauty regimen of covering her face in gold every night in hopes to halt her aging process, LA Gold Masks has come up with a modern take on this ancient ritual intended to achieve luxurious and timeless beauty while maintaining affordability.
By incorporating the latest Korean beauty techniques, LA Gold Masks developed its Pure 24K Gold Anti-Aging Facial Treatment, a peel-off mask designed to nourish the skin while protecting it from the skin-damaging effects of HEV Lighting emitted by technological devices that people use every day.
Unlike most gold peel-off masks, the Pure 24K Gold Anti-Aging Facial Treatment uses a compound of plant-based vegan amino acids working with vitamin A and C, aloe vera extract, and witch hazel; all of which stimulate the natural production of collagen, a protein responsible for skin elasticity that decreases with age. Through a process called “hydrogen bonding,” the consistent use of the gold mask stabilizes and prevents the breaking down of collagen so as to help the skin remain firm and hydrated with a youthful “plumping” effect.
The gold mask is cruelty-free, paraben-free, beeswax-free, and 100% vegan. It does not only contain nourishing minerals and vitamin-rich formulas, but it is also infused with custom colloidal gold technology that stimulates skin cells and improves blood circulation. Ultimately, the promising product gives a luxurious effect of preventing fine lines and premature aging while maintaining a healthy and balanced microbiome.
But more than its anti-aging aspect, it also targets hyperpigmentation and dark spots brought about by the sun’s UV rays and the harmful HEV lighting emitted by devices like laptops, computer screens, tablets, and mobile phones.
Neil A. Ghosh, the founder of LA Gold Masks, pointed out that as the world shifts to the virtual landscape, screen times are now skyrocketing due to working from home, distance-learning, or simply, from having more free time to spend online. All these devices have very damaging effects on the skin and may even hasten the aging process. With that in mind, he felt the need to come up with a skincare product that targeted these issues while focusing on overall health and well-being.
As a result, he and his team developed Pure 24K Gold Anti-Aging Facial Treatment, which is one of the first-ever gold masks designed to address skin issues brought about by HEV lighting on top of its anti-aging effects. With its impressive antimicrobial and antioxidant properties, this gold mask is a promising method to achieve optimal skin health.
Neil A. Ghosh believes that healthy skin promotes a healthy mind, and in turn, a healthy mind promotes overall positivity. He emphasizes that the ultimate aim is optimal health and wellness, and although taking care of one’s skin may only be one step in that process, it is still a crucial step that needs to be taken to achieve the end goal.