Having dry skin is a nightmare for makeup enthusiasts of any level of expertise. It may be caused by a variety of controllable factors and uncontrollable factors. Dehydration, harsh soaps, and taking excessively long hot showers are controllable and easily remedied; what poses a considerable challenge is when the factors are uncontrollable such as genetics and medical conditions. No matter the cause, the effects of dry skin on makeup are visually apparent: skin flaking, dry patches, uneven application.
Due to the large variety of different skin types, it can be challenging to find products that work best on one’s specific type. When Sandra Downie could not find a skincare line adequate to give her the results she needed, she decided to take matters into her own hands and make her own brand instead. If you want it done right, do it yourself, as the saying goes.
As a woman out in the world and the beauty industry, beauty is an edge she did not want to lose. Since 2005, she has been instrumental in building self-confidence by enhancing the beauty of numerous women, as she works as a master esthetician, acne specialist, makeup artist, and brow-shaping expert. She specializes in clearing acne and addressing pigmentation and skin aging. As a beauty expert, her own beauty is essential to the promotion of her business and the credibility of her work.
Sandra was diagnosed with hypothyroidism, and one of its cardinal symptoms is that regardless of the patient being adequately hydrated, there is an inability of the skin to draw moisture for itself. Despite exploring and having tried just about every single product for dry skin in the market, nothing seemed to work for her.
To make matters worse, excessive dryness of the skin can lead to eczema flare-ups, as it did in her case. Another contributing factor was that the constant use of medical-grade skincare products had become harsh on her skin. Hence, she discontinued that and turned to cleanse beauty products. Those did hydrate her skin, to be fair, but the effects were short-lived.
Amenda Beauty was born with the primary goal of creating products that moisturize and deeply nourishes the skin. Armed with a background in medical aesthetics, the knowledge of medicinal and herbal properties of plants owing to her Jamaican heritage, and a deep desire to achieve healthy, clear skin, this beauty expert wanted to make a product line that can solve her problems and help others suffering from the same condition.
This brand utilizes nature and science to make a simple, but effective clean beauty brand that addresses the excessive dryness caused by hypothyroidism, as well us just about any point in the spectrum of skin dryness and moisture. With a variety of products from bath soaks, to body butter and body polish, as well as botanical cleansing milk and toner serum, among others, the brand has helped numerous women achieve their perfectly moisturized skin.
Sandra wanted her skincare products done right, so she did it herself, and now her dry, eczematous skin is a thing of the past.